Senior Channel & Marketing Executive - 1 year fixed term contract

This role will lead digital campaigns across major racing events, support strategic projects, and manage agency relationships — all while helping to grow the reach and impact of Irish racing at home and internationally.The role plays a central part in planning and executing high-impact campaigns, managing key agency relationships, and representing Irish racing at major international events. Reporting to the Digital Marketing Manager, this role will work closely with the digital marketing team and wider marketing and communications teams in HRI. Key ResponsibilitiesStrategic Campaigns & Events Lead the digital team’s strategic presence at major international events (e.g. Royal Ascot, Prix de l'Arc), amplifying Irish racing’s global impact.Plan and deliver high-impact digital campaigns for key Irish festivals including the Dublin Racing Festival, Punchestown, Galway, and Irish Champions Festival.Support digital activations for World Pool events and HRI Awards, economic impact and seasonal title campaigns.Develop campaigns across defined content streams (e.g. horse care, RMS, #GreenTeam).Digital Strategy & Channel Execution Contribute to HRI’s digital-first strategy, aligning content and campaigns across web, social, email, and paid media.Collaborate with agencies (e.g. Sportsbeat, World Horse Racing, CLODA) to produce effective and engaging campaigns.Work with the Digital Marketing Manager on monthly digital budget management for Group and racecourses.Supervise social and email outputs via the Digital Engagement Executive, ensuring consistency and creativity.Provide UTM tagging, SEO, and analytics support across marketing activity.Content, Data & Platform GrowthLead the SEO audit for HRI.ie and coordinate implementation with internal teams.Support the commercial team by enhancing digital content and storytelling around sponsorships and features.Work with CRM team to grow and enrich HRI’s data, ensuring retention and engagement strategies are in place.Oversee post-campaign analysis and present key learnings to the Marketing & Commercial team.Work with digital and RMS teams to support for HRI-owned racecourses, advising on local digital strategies.  Project manage the ongoing redevelopment of HRI’s suite of websites.Skills and Experience:5+ years in a digital marketing role with demonstrable campaign and channel management experience.Strong knowledge of digital advertising platforms (Meta, Google, X/Twitter) and website optimisation. Familiarity with CRM, data enrichment, SEO, and analytics tools (e.g. GA4, Data Studio).Experience managing multiple stakeholders, agencies and projects simultaneously.Excellent copy and content instincts with a strong visual eye.A keen interest in sport, events, or cultural storytelling is a plus.Key CompetenciesCustomer FocusCreates an environment where the team is empowered to put the customer first.Supports the team in managing their workload to ensure customer needs are met.Role models customer focus and drives and develops customer focused initiatives.Ensures customer satisfaction is a priority.Developing SelfIs self-aware and proactively seeks feedback, using it for personal and professional development.Role models development by developing themselves and others.Reflects on behaviour, adapting approach to different situations.Is open to new ideas, drives continuous improvement with team and across the business.Energy & PaceSets and delivers against SMART objectives for their area/team.Is accountable and delivers sustainable results, using resources effectively.Understands the wider business and its goals, onward communicates this to team.Empowers others to deliver their goals and projects with energy and pace.Is a flexible and adaptable to the needs of the business and delivers accordingly.Innovation & ChangeReviews processes and ways of working always striving for best practice and improving industry standards.Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.Looks for innovative ways to provide a better service to our stakeholders.Implements change in a supportive, reassuring way, bringing ours on the journey with them.LeadershipMotivates and empowers others through a ‘can do’ approach.Understands strategic intent and aligns objectives and messages accordingly.Role models leadership and our core values.Develops, motivates and inspires others.TeamCreates team environments where everyone contributes to the team objectives and is stretched accordingly.Ensures productive and positive communication is taking place across all teams.Harnesses team capability to ensure teams are performing to a high standard.Racing occurs 7 days a week, therefore the successful candidate will be required to work evenings and weekends in line with the racing calendar as required.Horse Racing Ireland (HRI) places a strong emphasis on diversity, inclusion, and equality at all levels of the organisation. Any candidate who requires reasonable accommodations at any stage of the selection competition should indicate their requirements. Any queries in relation to any disability or other issue which may be addressed through making such reasonable accommodations can be addressed to askhr@hri or telephone +353 (45) 455455. Appointment to this role is subject to the candidate’s eligibility to work in Ireland. HRI is an equal opportunities employer.