Marketing Executive

JOB TITLE                        Marketing ExecutiveLOCATION                      Carlisle Head OfficeHOURS OF WORK          Full Time  IDEAL CANDIDATE We have an exciting new opportunity for an experienced Marketing Executive who will play a pivotal role in managing and executing marketing activities.We are looking for someone who is proactive and self-motivated with the ability to develop creative marketing materials for both digital and print media and carry out projects from concept to end result. In addition, you will be able to demonstrate flexibility, organisation skills, ability to work as part of a team and communicate at all levels throughout the business.If you have passion for marketing and are looking for a new challenge within an ever-expanding company, this role may be ideal for you. ROLE DESCRIPTIONDevelop and execute digital marketing campaigns across multiple platforms, including social media, email, and online advertisingManage and expand the company social media channels, including content creation, scheduling, and monitoring performance to drive brand awareness and customer engagementCreate and maintain marketing content, including blogs, case studies, and promotional materialsOptimise the website for search engine performance (SEO) and work on improving online visibilityAnalyse data to assess the effectiveness of campaigns, report on results, and make data-driven recommendations for future strategiesCollaborate with sales teams to align marketing efforts with business goals and generate leadsMonitor industry trends and competitors to stay ahead in the security guarding marketSupport offline marketing initiatives, including brochures and event promotion, as neededPhotography planning, capturing and maintaining company images in line with marketing strategies and campaignsEnsuring all web content is up to date and monitoring of Google analytics and, maintaining ad word campaignsAssisting the relevant departments in the production of business plans and capability statementsProject work as required including design of bespoke company proposal documentation/tendersImprove future marketing strategies and campaignsProvide reports as required to Senior Management  QUALIFICATIONS / EXPERIENCE / SKILLS Full UK driving licence held for a minimum of 12 monthsDegree or similar qualification in marketing, communications, business, or related fieldProven experience in digital marketing, preferably within B2B or security-related industriesStrong knowledge of SEO, SEM, Google Analytics, and social media marketingExperience with digital advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.)Excellent communication and copywriting skillsProficiency with Microsoft Office Suite and marketing toolsStrong attention to detail, creative problem-solving skills, writing & proof-reading skillsWe aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment and in which all decisions are based on merit.