Marketing Campaigns Executive

For full job description please visit: https://www.seai.ie/careers/corporate-services/THE ROLE PROFILEBy 2030, in line with the Government’s Climate Action Plan, SEAI needs to stimulate 500,000 B2 BER home energy upgrades. To meet this target, the Authority needs to drive homeowner awareness of interest in and demand for home energy upgrade services and related grants.This position will play a key role in the Communications Department. The appointee will support the Marketing Campaigns Manager in the development and implementation of integrated marketing communications campaigns to increase awareness, educate, inform, and ultimately drive home energy upgrade activities.Key Responsibilities of the role of Programme ExecutiveThe responsibilities of the Programme Executive outlined in this job description are indicative of the currently envisaged scope and may be added to or altered as required, in line with the requirement of SEAI across Business Units/Department. They will include, but not limited to, the following:Manage key components of major home energy upgrade campaigns, across the full marketing mix.Originate engaging content (e.g. press releases, case studies, editorials) for the efficient and effective delivery of key messages to the respective audiences across multiple channels.Coordinate briefs for major communications agencies including PR, advertising, design, and web among othersIn collaboration with communications team colleagues, review and finalise campaign content and assets from external agencies.Working with the relevant programme managers, review campaign progress, identify suitable refinements and leverage opportunities to extend reach and business impact.Work in close collaboration with communications team colleagues to maximise communications effectiveness, optimise campaign synergies, and leverage opportunities.Support SEAI’s behavioural economics team with the coordination of targeted communications activities including community based social marketing (CBSM) initiatives.Provide event management support for SEAI’s participation key national and community events e.g. Ideal Homes Exhibition and National Ploughing ChampionshipsTogether with the Marketing Campaigns Manager co-ordinate activities to directly engage and mobilise the respective supply chains e.g. retrofit contractors and One Stop Shops. As appropriate, develop interventions to support their marketing efforts.Represent SEAI at stakeholder meetings and events, to include presentationsAny other duties as may be assigned from time to time.The functions and responsibilities assigned to this role are based on the current requirements stated above and may be changed from time to time. The candidate appointed to this role requires flexibility to fulfil other responsibilities across the Communications Department.To ensure that activity peaks within the Department are addressed in a proactive manner, it is expected that the candidate appointed to this role will need to be flexible in terms of working hours during these periods.Key Knowledge and SkillsThe knowledge and skills required include but are not limited to the following: Excellent communications and creative skillsExcellent organisational skills, ability to multitask, manage competing demands and work effectively to deadlinesExcellent written and oral communication skills and ability to represent SEAI in public foraGood reasoned and creative approach to problem solvingA capacity to build positive working relationship with colleagues and external stakeholders; to work in multi-disciplinary teams and to network effectivelyAbility to absorb new information quickly, understand complex concepts and relationships, focus on important information and make timely and sound decisions.Good numeracy skills, strong attention to detail and commitment to qualityAbility to work on own initiative and to deadlines/milestones.High level of computer literacyEssential RequirementsThe successful candidate must be able to demonstrate;Bachelor’s degree in marketing, business or other relevant disciplineMinimum three years’ experience in a comparable marketing role implementing largescale B2C marketing campaigns.Highly competent in all aspects of the full marketing mix Desirable RequirementsGeneral knowledge of sustainable energy and home energy efficiency.Knowledge/ experience of working in the Public Sector.Eligibility to Work: The SEAI has a legal obligation to ensure that all employees are lawfully entitled to work in Ireland. Where applicable and to support a candidate’s application, candidates must submit a valid work permit/visa confirming permission to work in Ireland. Failure to submit the required evidence will result in the application and/or contract of employment being rendered void. Eligible Candidates must be: 1.      A citizen of the European Economic Area (EEA). The EEA consists of the Member States of the European Union, Iceland, Liechtenstein and Norway; or2.      A citizen of Switzerland pursuant to the agreement between the EU and Switzerland on the free movement of persons; or3.      A non-EEA citizen who is a spouse or child of an EEA or Swiss citizen and has a stamp 4 visa; or4.      A person awarded international protection under the International Protection Act 2015 or any family member entitled to remain in the State as a result of family reunification and has a stamp 4 visa or5.      A non-EEA citizen who is a parent of a dependent child who is a citizen of, and resident in, an EEA member state or Switzerland and has a stamp 4 visaNote in respect of UK citizens: Information regarding the Common Travel Area is available here.