Head of Marketing and Communications

The Montenotte is an independent, privately-owned, luxury destination hotel situated in the heart of Cork. Built within a former 18th Century residence of a Merchant Prince, The Montenotte has a rich heritage that has been preserved throughout the years and updated with a contemporary twist, decadent detailing, and a luxurious finish. Offering guests unrivalled views of the city and harbour, The Montenotte strives to continuously innovate to create memorable experiences for guests, to surprise and savour around every corner; offering all guests the luxury to rest and play, enjoying a truly urban escape experience. The Montenotte is a proud member of the prestigious, Small Luxury Hotels of The World ™We are Certified a Great Place to Work: December 2022 to December 2023, and certified as an Excellent Employer for 2023 as part of Fáilte Ireland’s Employer Excellence Programme. Our Values are Passion, Ambition, Integrity, and Courage as we journey towards our Vision of being the Leading, Independent, Urban Resort Hotel in Ireland. Property summary:107 stylish guestrooms and suites and 26 self-catering Residences. Landscaped Victorian sunken gardens and Woodlands that overlook the port of Cork and the city.Cameo Cinema - our own private in-house 50-seater cinema offering nightly movies complimentary for all guestsThe Gallery Suite - a private meeting and banqueting suite for up to 60 guestsBellevue Spa - a luxurious award-winning spa with six treatment rooms, offering a range of rejuvenating, holistic and relaxing treatments, with product ranges Grown Alchemist & Dermaviduals. Motion Health Club - with a 20m indoor swimming pool, sauna, steam room, jacuzzi and state-of-the-art gym with fitnessLaunching in 2024, The Montenotte will be opening The Woodland Suite Experience which will epitomize a sense of escape for guests. Nestled within the beauty of the Irish landscape, high above Cork’s port, these exclusive cocoons will enhance a sense of exploration and experience, evoking harmony, and calm. Designed with nature at its very core, each environment will feature an inherent luxury, understated elegance, design sensibility and complete exclusivity.We are now looking for a Head of Marketing and Communications to join the team!SCOPE OF THE JOB: Responsible for the development and implementation of the marketing and public relations strategy for The Montenotte Hotel alongside the co-ordination and management of all marketing campaigns, events, and sponsorships with a deep understanding of the needs and attitudes of our current and future target customer personas. A keen awareness of the factors that influence the hotel and our industry to form part of the overall strategy. To build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. To work in conjunction with the Sales, Digital Marketing and Revenue Team, to increase all revenue streams, ensuring budgeted sales are met at The Montenotte Hotel by attracting new business with an effective and clear marketing message both offline and digitally for the hotel.To work with the Sales and Marketing Team, in promoting and marketing the hotel, on both a national and an international level, to raise the brand profile of the hotel, to retain and maintain existing business and develop new business, resulting in increased sales and profitability. To support the development and implementation of clear marketing campaigns both online and offline strategies to achieve KPI sales for the businessTo oversee and monitor all online and digital content in association with the DMM Understanding of display, PPC and other paid advertising channels and new opportunities for the hotel as we transition into the High-end international Leisure market. Reporting of the above on weekly and monthly basis and to compile and execute a “Quarterly Marketing Content Calendar” and create an annual marketing and public relations plan for the hotel as part of the overall Sales & Marketing Strategy Plan. Internally, the role of the Digital and Social Media Manager reports directly to this role of Head of Marketing & Communications. MAIN DUTIES AND RESPONSIBILITIES: Drive the overall off-line and digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media)Develop and execute strategic marketing plans against a defined hotel budget to boost the company’s reputation and drive qualified traffic and maximize revenues for each of the individual revenue streams within the hotel to include Rooms, Apartments, Food and Beverage, Health Club, the Spa and the Woodland Experience launching Summer 2023. Deploying successful marketing campaigns from idea concept to execution. Manage our brand design evolution project and act as the link to our new design agency and our new and developing brand guidelines – this role is the gatekeeper to all brand design, print and installationsThe account manager to our print company for quotations and management of artwork files working alongside the overall management team.Hotel & Brand Creative & Photography: manage photo shoots from creative brief to image deliveryPublic Relations & Communications: The management of public relations and of our PR agency and the delivery of all communication messaging for the hotel working alongside the Director of Sales & Marketing and the General ManagerProjects: Manage various project as requested by the business which involve a new brand concept or our current design which betters our guest experience.The Marketing management of our sub brands: Motion – collateral and signage, Bellevue – collateral, product displays, seasonal promotions, and for Cameo Cinema our monthly movie listing and package development.Work with and support the digital marketing manager on the creative for all the digital campaigns, social media, route to market, content, website, booking engine, and creative applications.Monthly calls with our key agencies in association with the hotel’s Digital Marketing Manager to best deliver our desired outcomes.Manage our hotel Awards process and applications on an annual basis.Manage our annual campaign associated with the Arts and Sculptures: manage artist in residence program and annual sculpture exhibitionDeveloping Links to local and nationwide activity providers and build packages and itineraries for the high-end leisure, incentive, corporate and FIT agenciesThe development of consistent and comprehensive analytics for the hotel and the creation of strategies to drive revenues from said analyticsPassion for industry trends and best practices and to be able to identify new cost-effective offline opportunities for the business.Ensuring website is optimised, content is current, user friendly and sleek and on both desktop and mobile and always thinking of improvements to be made.Forward planning and ensuring new and exciting promotional offers are live on our website and with our affiliation partners in timely manner and as per marketing calendar.Working alongside our General Manager, Director of Sales & Marketing and our People & Culture Manager to deliver an on-point employer brand and help deliver our green strategies for the year ahead.Delivery of a set of KPI’s by the Director of Sales & Marketing of the hotel THE CANDIDATE FOR THE POSITION WILL HAVE:  A marketing qualification and a minimum of 4 years’ experience in a similar management roleUK, European or International hospitality marketing experience is preferred along with previous experience at 5-star or boutique 4-star hotel level.Proven track record of strong organisational skills, attention to detail and ability to prioritize tasks and focus on what is required to meet deadlinesExperience with web management, CMS, e-commerce, and public relations Be customer focusedWillingness to assist a team environment and adapt to challenges to achieve objectives at handUnderstand financials, KPI’s and the budget processes. Knowledge of the international high end hotel marketplace and it’s marketing.