Group Digital Marketing Manager

Title:                                  Group Digital Marketing Manager Place of Work:               Central Office, Cork Airport Hotel Reporting to:                 Director of Sales & Marketing, Trigon HotelsJob Purpose: This position is responsible for the implementation of the company’s overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales. Key Responsibilities:Strategic Oversight:·      Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets·      Align digital initiatives with the group’s business objectives and ensure maximum ROI from the digital marketing budget·      Identify emerging industry trends and best practices, attending industry events as necessary to represent Trigon Hotels and discover new digital opportunitiesPerformance Management:·      Manage the booking engine, ensuring optimal conversion rates and effective communication of results·      Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions·      Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments·      Conduct regular audits of the website and digital pathways to ensure optimisation and brand consistencyContent and Brand Management:·      Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand’s messaging·      Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials·      Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards·      Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returnsAgency and Stakeholder Management:·      Liaise with PPC and website agencies to enhance campaign performance and conversions·      Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives·      Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectivelySocial Media Strategy:·      Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams·      Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives·      Manage the company’s reputation across review platforms, including TripAdvisor, and address feedback effectivelyTeam Leadership and Development:·      Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution·      Conduct performance reviews, coaching, and succession planning to foster growth within the team·      Work closely with Human Resources to handle employee relations, training, and professional development initiativesBudget Management:·      Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns·      Identify new opportunities to improve efficiency and ROI  Position Requirements:      A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute      Minimum of five years’ experience in digital marketing within the hospitality or related sector      Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms      Proficiency in website management and analytics tools      Proficiency in newsletter CRM solutions      Excellent analytical and reporting skills, with a data-driven approach to decision-making.      Exceptional communication skills and the ability to influence across teams and stakeholders.      Proficiency in Microsoft Office tools (Excel, Word, PowerPoint).      Proficiency in Canva, AdobePro or similar digital design tools      Proficiency in Jira, Basecamp or other project management tools      Proficiency in Google AnalyticsBenefitsCompetitive rate of payRelocation AssistanceAccess to our Company Pension SchemeDeath in Service BenefitEmployee referral bonusFriends & Family discounts across our restaurantsSpecial rates in our hotel accommodationPaid internal and external training daysAccess to Trained Mental Health First AidersTeam Member Social & Wellbeing EventsTeam Member Annual Awards, Service Recognition, Monthly Team Member of The MonthMeals on DutyAssistance with Leap Cards