Ecommerce Marketing Specialist – (Global & USA Focus)

Carrolls Irish Gifts was certified as a Great Place to Work in 2025!Role Overview:The Ecommerce Marketing Specialist will drive Carrolls Irish Gifts’ digital growth across Ireland, the USA, and new global markets. With responsibility for paid marketing, multichannel management, content localization, and AI-powered initiatives, this role ensures Carrolls’ unique Irish heritage thrives online and adapts to new audiences. Key Responsibilities:Develop, execute, and optimize paid marketing campaigns (Google Shopping, Meta Ads, affiliates, influencers) tailored for home and USA markets, focusing on ROI, cost-per-acquisition, and new customer acquisition.Identify opportunities for new market entry (with an initial emphasis on the USA); analyse local trends, consumer insights, and competitor activity to shape go-to-market strategy.Localize campaigns, product listings, and merchandising for international audiences: update tone, pricing, shipping, and messaging for the USA and other priority markets.Manage CarrollsIrishGifts.com, Amazon, Walmart, and other marketplaces, collaborating with external partners and internal teams for launches, promos, and omnichannel consistency.Leverage AI tools (including ChatGPT and advanced search) for content generation, customer support automation, competitor research, US-market FAQs, reporting, and productivity enhancement.Analyse conversion funnels with analytics and A/B testing, focusing on acquisition, retention, and customer lifetime value, especially in new or expansion territories.Automate and personalize marketing emails, ads, and recommendations using AI-powered tools; ensure compliance with GDPR and regional requirements.Monitor and report on digital KPIs: online sales, US growth, campaign ROI, market share, brand awareness, retention, and customer sentiment.Stay ahead of global and USA ecommerce trends; proactively suggest new tactics leveraging AI, social media, and cross-border innovations.Required Skills and Experience:2+ years in ecommerce performance marketing, with hands-on experience in USA or cross-border markets.Mastery of Google Shopping, Meta Ads, CRM/email automation, analytics, and multichannel retail (Amazon, Shopify, Walmart).Demonstrated use of AI (ChatGPT or similar) for marketing copy, recommendations, customer interaction, and productivity.Ability to localize content and campaigns for US and global markets, understanding compliance, logistics, and consumer nuances.Excellent project management and cross-functional teamwork skills; commercial, analytical, and adaptable mindset. Preferred Qualifications:Commercially driven, results-oriented, and passionate about Irish products and heritage.Adaptable and proactive, with a continuous improvement mindset.Strong communicator and collaborator, able to work cross-functionally and with external partners.Key Performance Indicators:USA and overall international online sales growth.US-specific campaign ROI and new customer acquisition.Conversion rate improvement and increased customer lifetime value.Performance across CarrollsIrishGifts.com and third-party marketplaces.Brand visibility, SEO, and retention in new and existing markets.