Ecommerce Assistant

O’Briens Wine is looking for a passionate, results driven, E-Commerce Assistant to manage end-to-end digital customer journeys across our platforms. The ideal candidate will have retail experience and enjoy working in retail environment. They will understand product, merchandising and how that translates to sales, both on and offline. They will have a Digital Marketing Degree (or similar) and have a good understanding of E-Commerce, digital marketing including SEO, and a keen interest in web and app development. They should be tech savvy, sales and data driven, and customer focused with an eye for design especially UX.  Summary of the Role Position Title: Ecommerce AssistantDepartment: EcommerceLocation: SandyfordReporting Manager: Ecommerce ManagerDirect Reports: NoBudget Responsibility: YesKey Contacts (Internal): Ecommerce Manager, Marketing & Creative Team, Warehouse & Logistics Team, Customer Service Team, Director of Wine and Product Team, Store ManagersKey Contacts (External): Digital and web agencies This position reports to the Ecommerce Manager. We are a small business with huge ambition, and as such the successful candidate will be expected to be hands-on and work closely with the rest of the O’Briens team and the wider business to ensure a fully integrated approach. Position PurposeThis is a newly created role in the Ecommerce team to help realise the business’s next phase of growth. This role will primarily focus on the consumers online journey, keeping the website and the O’Briens Wine App up-to-date in line with the current promotions and campaigns.  You will be working with online systems to merchandise landing pages, and creating rule sets around products, and will be responsible for all site landing pages, app links and assets being correct. On the job training will be provided.   Responsibilities·      Merchandising the website and App·      SEO management – you will have experience working with agencies and using tools such as SEMRush and/or Moz·      Be responsible for ensuring the channel is optimised for our customers in all phases of the purchase journey displaying accurate and relevant product info and visual content to create a market leading customer UX and UI·      Track, review and analyse ROI on all brand activations, recommending future data-led optimisations and learnings.·      Proven ability to deliver impactful execution and messaging across all touchpoints that drive purchase behaviour·      Managing media and brand partners and relationships inc setup, tracking and reporting·      Continuous improvement of customer experience online·      Reporting using GA and Shopify analytics These are the main requirements of the role and is not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time. The initial 6-months will primarily focus on the digital systems and training around that, and the role will expand as you get more comfortable with updates.  Skills·      Good understanding of omni-channel management·      Strong communicator·      Excellent analytical skills; the ability to read data and make changes accordingly·      Highly creative and imaginative with the ability to turn ideas into reality·      Commercial awareness & being results orientated is an important part of this role·      Ability to manage multiple projects simultaneously, working to tight deadlines, maintaining very high standards across all tasks. Experience ·      Retail experience, ideally within FMCG businesses·      Educated to degree level or similar·      Have an analytical mind and the ability to influence through using data analytics i.e Google Analytics·      Commercial awareness & being results orientated is an important part of this role·      Experienced in product catalogues and content management systems would be ideal, however, experience with merchandising in a retail environment is essential·      Open to change in a fast-moving industry