Digital & Social Media Manager

The Montenotte is an independent, privately-owned, luxury destination hotel situated in the heart of Cork. Built within a former 18th Century residence of a Merchant Prince, The Montenotte has a rich heritage that has been preserved throughout the years and updated with a contemporary twist, decadent detailing, and a luxurious finish. Offering guests unrivalled views of the city and harbour, The Montenotte strives to continuously innovate to create memorable experiences for guests, to surprise and savour around every corner; offering all guests the luxury to rest and play, enjoying a truly urban escape experience.The Montenotte is a proud member of the prestigious, Small Luxury Hotels of the World (SLH).We are Certified a Great Place to Work 2023/2024 and an Excellent Employer for 2023/2024 as part of Fáilte Ireland’s Employer Excellence Programme. Our Values are Passion, Ambition, Integrity, and Courage as we journey towards our Vision of being the Leading, Independent, Urban Resort in Ireland. We are now recruiting for a Digital & Social Media Manager Your role is defined in terms of the company’s 4 main core values of Passion, Integrity, Ambition and Courage here at The Montenotte. SCOPE OF THE JOB:  To work in conjunction with the Director of Marketing & Communications and in conjunction with the Revenue and Business Development Team, to increase all revenue streams, ensuring budgeted sales are met at The Montenotte by attracting new business digitally to the hotel. Work closely with the marketing team to develop a comprehensive social media strategy aligned with our overall marketing objectives. This includes content themes and posting schedules across various platforms. Create on-brand, engaging and visually appealing content for all social media platforms, including but not limited to posts, stories, reels, short-form video content, and graphics.  Monitor and engage with our social media community by responding to comments, messages, and mentions in a timely and professional manner. Plan and execute social media campaigns to promote events, special offers, brand building, or new initiatives. Collaborate with Director of Marketing, Spa, Food & Beverage, and Revenue to ensure campaign objectives are met and deliverables are produced on time and within budget. Utilise social media analytics tools to track key metrics such as reach, engagement, and conversions. Analyse data to gain insights into the effectiveness of our social media efforts and make data-driven decisions to optimise performance. Strong ability to craft compelling captions, headlines, and calls-to-action that align with the brand's tone and voice while adhering to best practices for each social media platform. Proficiency in crafting engaging and informative newsletters to distribute to our subscriber base. To work with the Business Development Team, in promoting and marketing the hotel, on both a national and an international level, to raise the hotel profile, to retain and maintain existing business and develop new business, resulting in increased sales.  To support the development and implementation of digital marketing and online strategy to achieve sales for the business. Monitoring of all online and digital content.  The Hotels Website, Work within the hotels content management system (CMS) for content creation, implementation, and optimization.  Management of hotel plug-ins (The Hotels Network).  SEO and all aspects of organic search (through Core Optimisation).  Understanding of display, PPC and other paid advertising channels.  Management of customer databases, growth and email marketing (Revinate).  Management of content, imagery on all 3rd party websites.  Management of client feedback on 3rd party systems (TripAdvisor, Bookings.com, Expedia, Google to name a few).  Social media – coordination of content that creates brand awareness and engagement and further grows our following.  Communicate directly with our online customers.  Reporting of the above on weekly and monthly basis.  To compile and execute a “Quarterly Content Calendar” and support an annual digital marketing plan for the hotel as part of the overall Marketing and Business Development Strategy Plan.    MAIN DUTIES AND RESPONSIBILITIES: Developing the visual identity across all social media platforms as the social brand custodian, ensuring the aesthetic aligns seamlessly with the essence of The Montenotte  Coordinating and supervising photo and video sessions involving influencer collaborations with support of Director of Marketing & Communications. The development of consistent and comprehensive analytics analysis for the hotel and the creation of strategies to drive revenues from analytics. Develop and execute strategic marketing plans against a defined hotel budget to maximize revenues for each of the individual revenue streams within the hotel to include Rooms and Apartments, Food and Beverage, Health Club, and Spa and the additional experiences launching Summer 2024. Management of our hotel's social media strategy to include the creation of content & monitoring.  Passion for industry trends and best practices and to be able to identify new online opportunities for the business. Ensuring the website is optimised, content is current, user friendly and sleek and on both desktop and mobile and always thinking of improvements to be made.  Forward planning and ensuring offers are live in timely manner and as per marketing calendar, and sent to relevant parties for updating.  Website changes, updates to all the pages as per marketing calendar (Applied for bedroom, F&B, Wellness, Cinema, and other segments).  Multi-agency liaison: Work with the hotel’s agreed agencies, Bookassist, CORE Optimisation, THN to best deliver the desired outcomes.  Delivery of a set of KPI’s by the Director of Marketing & Communications of the hotel.  Working with Hotels Network ensuring system is used to its potential, optimizing for other areas outside of bedrooms.  Email marketing calendar is adhered to as per the digital marketing plan for the hotel, the spa and the health club.  Keep a review of all reviews on Revinate, TripAdvisor, Google reviews and 3rd parties daily and as required report any issues to the House Manager.   Daily management of all social media channels.  Video and photo editing for social media.  Using Google Analytics, reporting on the website performance. Other reporting - Newsletter performance, Social Media channels.    THE CANDIDATE FOR THE POSITION WILL HAVE:   Minimum of two years previous experience in marketing, social media, content development, filmmaking, or a similar role.  Outstanding proficiency in copywriting, emphasising impeccable spelling, grammar, and tone. Exceptional self-motivation, exuding confidence, passion, and proactive initiative. Proven track record of strong organisational skills, attention to detail and ability to prioritize tasks and focus on what is required to meet deadlines. Experience with web management, CMS and e-commerce.  Be customer focused. Willingness to assist a team environment and adapt to challenges to achieve objectives at hand. Understand financials, KPI’s and the budget for the assigned area.   SKILL SET PREFERRED:   SEO | PPC | Google Analytics | Creative | Booking engine CMS and PMS |WordPress | Revinate | Social Media (TikTok, Threads, Instagram, FB, Twitter, LinkedIn, Snapchat and YouTube) | CapCut | Hootsuite | Dropbox | Canva | Microsoft office programs | Hotsoft and Tablepath desired   Please note, other duties may be assigned to you by the company.  Our #MPeople are our business!The Montenotte offers a variety on employee benefits, including:World class employee changing facilities and a stylish employee restaurant Croí.Bespoke Montenotte uniforms for all guest-facing employees.Group discount HSF Health Plan.Learning & development opportunities.Career guidance & coaching.Culinary apprenticeships.Trainee management development programmes.Internships & work placement opportunities.Graduate development programmes.Employee wellness programmes.Trained mental health first aiders & an employee assistance programme.A free meal in our employee restaurant Croí while on duty.Free use of the Motion Health Club with facilities including:Free weekly employee exercise class every Thursday morning.Access to personal training & fitness assessments.25% discount off food in Panorama.25% discount off spa treatments at Bellevue Spa.Access to the cycle to work scheme.Access to the travel pass scheme.Employee engagement and recognition programmes.Referral reward scheme.Opportunities to participate in sustainability and health & safety opportunities.#MPeople events.#MPeople sporting activities.#Mpeople community engagement with our local community & our charity partner, Pieta.  Property summary:107 stylish guestrooms and suites and 26 self-catering Residences.Landscaped Victorian sunken gardens and Woodlands that overlook the port of Cork and the city.Cameo Cinema - our own private in-house 50-seater cinema offering nightly movies complimentary for all guestsThe Gallery Suite - a private meeting and banqueting suite for up to 60 guestsBellevue Spa - a luxurious award-winning spa with six treatment rooms, offering a range of rejuvenating, holistic and relaxing treatments, with product ranges Grown Alchemist & Dermaviduals.Motion Health Club - with a 20m indoor swimming pool, sauna, steam room, jacuzzi and state-of-the-art gym with fitnessLaunching in 2024, The Montenotte will be opening The Woodland Suite Experience which will epitomize a sense of escape for guests. Nestled within the beauty of the Irish landscape, high above Cork’s port, these exclusive cocoons will enhance a sense of exploration and experience, evoking harmony, and calm. Designed with nature at its very core, each environment will feature an inherent luxury, understated elegance, design sensibility and complete exclusivity.