Digital Marketing Manager

Ranked as one of Ireland’s best workplaces, by Great Place to Work, we offer ambitious candidates a fast-paced and challenging work environment, with the opportunity to grow your career. With over 370 employees and growing, PrepayPower is the market leader for Pay as You Go for electricity, gas and broadband in Ireland.We are looking for an ambitious Digital Marketing Manager to join our Marketing Team on a full-time basis.The successful candidate will work closely with the Head of Marketing and will have the influence & ability to drive improvements across our products and services. Your Role ResponsibilitiesGrow the business through new customer acquisitionOversee the management of acquisition channels to deliver positive return-on-investment by driving leads at an acceptable cost per acquisition with direct responsibility for digital acquisition channelsMaximise channels to drive the highest number of new customers leads to meet budget targetsIdentify new channels to drive incremental customer leadsManage channel partners to drive return on investmentLeverage the expertise of our trusted partners which include agencies; media, creative & SEO to deliver the best results for our customers and acquisition strategy Drive integrated cost-effective multi-channel demand generation programsPartner closely with the wider marketing and sales teams to deliver a cohesive execution of timely campaigns with appropriate messaging, personalisation, and targeted segmentationWork with Agency and Business Analyst Team to analyse and report on all marketing channels, including offline channel attribution model within overall channel performance Proactively drive decisions based on key indicators and reporting tools from internal and external sourcesMeasure analyse and report on marketing activity results, with specific responsibility for digital channels, to the Head of Marketing on a weekly and monthly basisRegular and ongoing analysis of funnel conversion rates to identify areas for improvement across all marketing channelsForecast and manage the marketing budget to deliver results within planned spendCollaborates with web development and design teams, to provide guidance on marketing-related aspects of the company’s websiteOwn and execute the Marketing management of company’s website Essential Experience & Skills to Succeed5-6 years’ experience working B2C in direct response marketing within a high growth organisationDemonstrated track record in direct response digital campaign management requiredKnowledge of Google Analytics, Google Adwords, Excel essentialKnowledge of Power BI and CMS is desirableResults-driven, goal-oriented with strong numeric ability to drive data-led decisionsCollaborative team player with strong interpersonal skillsProactive, self-starter who enjoys having accountability and ownershipManagement experience of Digital channels for customer acquisitionExperience monitoring overall channel performance and budgetSearch engine optimisation best practises is desirableCareer Incentive & BenefitsCompetitive salary & bonus structurePension Contribution Scheme after twelve months of servicePrepayPower Health Insurance Group Scheme & EAP with Laya HealthcareGreat career progression opportunities in a growing company with strong market growthFast-paced and friendly team environmentContinual training and developmentAnnual leave, increasing with service.PrepayPower Staff TariffModern offices with excellent facilities in Sandyford and the flexibility to work remotelyEstablished CSR, Wellness and Social Committees, and great social events.Refer a Friend SchemeTax Saver Travel Tickets & Bike to Work Scheme Prepay Power is the market leader for Pay-As-You-Go electricity and gas in Ireland. We disrupted the energy market in 2011 with one purpose in mind: ‘To give people total control and complete transparency over their electricity costs.’ Over 170,000 customers have already switched to Prepay Power (and we’re still growing!). In a market dominated by semi-states and subsidiaries to large energy multinationals, we are Irish-owned and independent. Our service empowers customers to take control of their energy costs. Rather than the traditional market model of short-term discounts with significant terms attached, we help customers achieve long-term savings on the electricity, gas, and broadband that they use, which counts on every bill. Our approach is different and customer-driven. We pride ourselves on providing customers with an excellent level of service in an operationally efficient manner. PrepayPower is an Equal Opportunity Employer, we believe and treat all our employees, customers, and other stakeholders with dignity and respect.