Brand Manager

Welcome to Westland Horticulture - the UK's largest branded, consumer and professional Horticulture Business. ‘Innovation, Performance, Partnership and Success’, are the words we use in our everyday language. Our people are focused on consistently delivering outstanding products for our customers.Due to phenomenal growth and success, we have a fantastic new opportunity to join our award-winning pet marketing team in Driffield. This is a very exciting opening for a marketer who is passionate, driven and shares a love for brand innovation! Reporting to the Head of Marketing & Category, we’re looking for an creative Brand Manager to be the champion for our bird care range: Peckish, Gardman and Bucktons.Main Duties:Be the divisional brand champion for Peckish, Gardman and Bucktons.Be the champion for the Garden Centre channel.Create and manage all new and existing products to ensure all commercial targets are met.Develop a strong relationship with key sales and support on customer presentations.Create, manage and oversee Point of Sale requirements to deliver brand growthDeliver a full communication plan with clear market share, financial objectives, range management and channel strategyBe the champion of bird care and any brands which are created within the channelManage and coordinate all brand promotional activities, communication plans, trade communications and eventsDevelop and implement marketing plans and projects for new and existing productsManage the productivity of the marketing plans and projects.Liaise with media and advertising agencies.And much more ...Drive, ambition, and vision are what we are looking for from you.The successful person will have ..Education to degree level or a marketing qualificationAt least 4 years marketing or brand management experience preferably in FMCG, Horticulture, Retail or Consumer Goods.Previous experience launching products into the B2B marketStrong entrepreneurial mindset with multitasking skillStrong commercial acumen, including ability to work with complex figuresStrong influencing and interpersonal skillsStrong communication skills are essentialHigh attention to detail - essentialA passion for marketing! Love what you do!If you have the drive and capability to match the above requirements, we would love to hear from you!