Brand and Marketing Manager

Mount Juliet Estate, a Marriott Autograph Collection, is a 5* Resort, set in 500 acres of rich and historic Irish countryside. Whether it is the elegant grandeur of a magnificent Georgian Manor House or the chic sophistication of Hunter's Yard, our two residences draw on centuries of local Irish heritage to weave a rich tapestry of vibrant stories. We are proudly certified as a Failte Ireland Outstanding Employer, and we warmly welcome you to add your own experience to Mount Juliet Estate's ever evolving story. We have a fantastic opportunity for a Brand and Marketing Manager to join our wonderful team.  Purpose of the Role: As Mount Juliet Estate embarks on an exciting new chapter — including the refurbishment of the Manor House and the rollout of a wider estate master plan — we are seeking a dynamic, commercially minded Brand and Marketing Manager to lead the storytelling and positioning of the estate across all channels. This role combines strategy with execution and will play a central role in elevating the estate’s profile nationally and internationally, while managing day-to-day marketing outputs and agency relationships. Key Responsibilities Strategic Brand Positioning ·        Develop and implement a cohesive brand strategy for Mount Juliet Estate that reflects the property’s evolving master plan and the premium relaunch of the Manor House.·        Define our positioning within the Irish and international luxury market, identifying opportunities to enhance our brand story and perception. Campaign & Content Strategy ·        Lead annual and quarterly marketing planning, including seasonal campaigns and brand-building initiatives.·        Create compelling, commercially driven campaign concepts across all business segments (Leisure, Dining, Spa, Weddings, Golf, Corporate, Events).·        Develop and manage a rolling content calendar to support storytelling, including social, blog, email, PR, and partnerships. Digital Marketing & Performance Oversight ·        Oversee website content strategy and performance for both the vanity website and Marriott narrative site in collaboration with digital agency, Marriott, and internal revenue teams.·        Monitor digital KPIs including SEO, PPC, display and social ad campaigns, ensuring alignment with revenue goals.·        Manage performance reporting in collaboration with digital and revenue teams to ensure transparency and accountability. Social Media & Content Creation ·        Create engaging content for all social channels, bringing the estate’s unique experience and voice to life.·        Write and edit blog articles, web content, campaign copy and social captions that align with brand tone and messaging.·        Work closely with design agency on campaign assets and creative execution. Agency & Partner Management ·        Act as the estate’s lead marketing contact for digital, PR, and design agencies, managing timelines, briefs, budgets and performance outputs.·        Liaise with Marriott Communications and COOE teams for PR opportunities related to the Manor House relaunch and estate developments.·        Represent the estate at marketing meetings and trade events, as needed. Brand Stewardship & Internal Alignment ·        Ensure brand consistency across all visual and written touchpoints.·        Collaborate with department heads to align marketing activity with estate priorities (hospitality, operations, events, etc.).·        Support the DOSM and Commercial Director in business reporting and strategy reviews. Experience & Skills Required ·        Minimum 5 years of marketing experience, preferably within luxury hospitality, destination or lifestyle brands.·        Proven track record in building and executing marketing strategies that drive commercial results.·        Strong digital knowledge including SEO, website management, paid media, and performance reporting.·        Exceptional copywriting and content creation ability, with a passion for storytelling.·        Experience managing multiple agencies and delivering integrated campaign plans.·        Commercially driven with an analytical mindset and ability to report on ROI.·        Ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment.  Desirable Attributes ·        A love of hospitality, storytelling and destination marketing.·        Strategic thinker who enjoys rolling up their sleeves and getting involved in execution.·        Creative flair, eye for quality, and a passion for branding and guest experience.·        Enthusiastic, solutions-oriented and naturally collaborative.  Benefits Include: Competitive SalaryEmployee Assistance ProgramInternational Hotel discountsStaff MealsUniformTraining & Continuous Professional DevelopmentComplimentary Health Club Access Why Join our team?Be part of an award-winning, certified Best in Hospitality, globally recognized luxury hotel.Collaborate with a passionate and dynamic team dedicated to excellence.Enjoy competitive compensation, benefits, and opportunities for professional growth.Shape the future of an iconic brand while creating unforgettable guest experiences.